Build For Change by Alan Trefler
In Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation, Alan Trefler shows what it takes to make the necessary and dramatic changes in how a business thinks about its customers, its people, and its technology, to ensure it can survive beyond the twilight of the brands.
Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. Readers will learn how businesses rely increasingly on customer engagement even as the customers themselves are less willing to engage in traditional ways, and how one customer’s experience – whether good or bad – can alter a company’s reputation with the click of a mouse.
What the experts are saying:
Next Generation Customers Will Test Every Business
"If you think your business has weathered the storm, think again. In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement."
Read Article >
This Guy Thinks The Art Of Programming Should Die
"The Death of Code: Dramatic, isn’t it? Well, it's also necessary and inevitable, argues Alan Trefler, CEO of Pegasystems, and something of a quixotic thinker on the way software has been built for the last 50 years." Read Article >
Build for Change by Alan Trefler
"The depiction of Agile methods applied to corporate culture should serve as a basic template to help organizations begin their evolution to become more nimble. As Trefler highlights in the final chapter, the software you use to run your business is an analog to the company culture." Read Article >
Martin Zwilling, Startup Professionals Musings
"An eye-opening list of insights...a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support." Read Article >