Investing in a next-best-action approach can be incredibly valuable for both your customers and your business. But once you’ve committed, what’s next? How do you set up your people, processes, and programs for success – and ensure you’re getting the value expected from that investment? Join Pega’s Mark Davies as he interviews next-best-action practitioners from three of the world’s most innovative enterprises to showcase their best practices for socialization, centralization, rapid delivery, measurement, change management, and value capture.
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