PegaWorld Artificial Intelligence and Machine Learning Sessions Roundup

PegaWorld 2017
At PegaWorld, you can learn the latest techniques in enhancing customer engagement using artificial intelligence from leading industry experts.

Pegasystems and partners are reaching new frontiers in artificial intelligence (AI) and machine learning, enabling organizations to reach deeper levels of personalization and data-driven insights. At PegaWorld, you can learn the latest techniques in enhancing customer engagement using artificial intelligence from leading industry experts.

Sunday | June 4, 2017

Pega decisioning and AI experts Peter Woods and Robin Collyer, along with Scott Holz, Pega’s Global Director of Partner Technical Enablement, will show you how Pega’s Customer Decision Hub uses AI to bring elite-level CRM to your business. Be sure to attend the Partner Exclusive: Using Decisioning and AI to Humanize Customer Engagement (Sunday, June 4, 4:00 p.m. to 5:00 p.m., Grand Ballroom 120).

Monday | June 5, 2017

Pega’s product management specialists Maarten Keijzer and Ionut Rusu present the workshop Ever Wonder What’s Inside that “Always-On” Customer Brain — The Pega Customer Decision Hub (Monday, June 5, 2:30 p.m. to 4:00 p.m., Grand Ballroom 120). During this session, you’ll learn how to empower your customer engagement with the best in AI and decision management to improve customer retention, fuel upsell and cross-sell rates, and intelligently guide sales.

Pega partner and PegaWorld sponsor Cognizant and customer CareFirst Blue Cross Blue Shield show how they transformed dated enrollment and invoicing processes, achieving extraordinary improvements in efficiency and ROI, in the breakout session Cognizant: The Digital Transformation Journey of CareFirst Blue Cross Blue Shield (Monday, June 5, 3:30 p.m. to 4:15 p.m., Grand Ballroom 115). The presenters are:

  • Jagdish Singla, Sr. Manager of Enrollment & Billing for CareFirst
  • Harish Dwarkanhalli, VP and Global Delivery Head of BPM & Integration for Cognizant
  • Alok Mandal, Principal Architect of BPM & Integration Technology for Cognizant

Tuesday | June 6, 2017

Dr. Rob Walker, VP of Decision Management and Analytics for Pegasystems presents his keynote AI in Customer Engagement: Balancing Risk and Reward (Tuesday, June 6, 9:00 a.m. to 9:40 a.m., Grand Garden Arena). In his talk, Dr. Walker will address how best to use this technology to earn the trust of the customer and leverage the tremendous power that advanced analytics and real-time decision management can add to a company’s customer experience initiatives

Next, delve into this topic further with the breakout session led by Neil Garner, Director of Emerging Technology, Business Transformation for Coca-Cola, Travis Bradburn, Manager — BizOps, Global Connected Customer Experience for GM OnStar, and Vince Jeffs, Director of Strategy and Product Marketing for Pegasystems in the breakout session Get Real — Artificial Intelligence Can Elevate Your Customer Experience Today (Tuesday, June 6, 2:30 p.m. 3:30 p.m., Premier Ballroom 316). Vince Jeffs, Director of Strategy & Product Marketing for Pegasystems

Finally, join Pega’s senior executives for the breakout session What’s Next: Vision and Roadmap for AI, Robotic Automation, and Customer Engagement Applications (Tuesday, June 6, 3:30 p.m. to 4:15 p.m., Premier Ballroom 316). Topics of discussion will include AI, robotics, BPM, Case Management, user experience, mobility, and more. They’ll elaborate on Pega’s future plans and will be happy to answer your questions. The experts shepherding this panel are:

  • Bill Baggott, VP of CRM for Pegasystems
  • Rob Walker, VP of Decision Management for Pegasystems
  • Maarten Keijzer, VP of Decision Analytics for Pegasystems
  • Steve Bixby, VP of Product Management for Pegasystems
  • Damon Lockwood, VP of Robotics & Workforce Intelligence for Pegasystems
  • Kerim Akgonul, SVP of Products for Pegasystems