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Pega Events

Pega Community Forum 2023

Building a digital future: Strategies and Solutions to stay ahead of times - A cross-industrial themed day for managers and teams

  • November 9, 2023
  • 10:30 – 18:00 CET
  • Munich

We're in a moment where there are more decisions than there is time to make them. The world is now moving at the speed of AI. Manual work, static decisioning, and unsatisfying band-aid solutions are holding back enterprises. And meanwhile, innovations in tech – like generative AI – have fueled an acceleration of what's possible. How does any one person or organization keep up?

By operationalizing agility and focus. Adapt instantly to change by unlocking autonomous end-to-end solutions and do more with less with automation powered by AI.

At this year’s Community Forum on November 9, we will spend a day on the topic of "Building a Digital Future" and will talk about why we need to change our focus and why now:

  • How can we deliver on increased customer expectations and increase loyalty?
  • How can we balance workload, do more with less and lay the foundation for the workplace of tomorrow?
  • How can we achieve top level organizational goals without making compromises?

Join us to explore how to build an autonomous future and exchange ideas and strategies with the management teams of some of the most successful global companies.

We look forward to seeing you!

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Ileana Honigblum speaker image

Ileana Honigblum

Managing Director DACH + Nordics, Pega

Ileana Honigblum is responsible for the sales of Pegasystems in the DACH regions. She has been in the IT/software industry for over 20 years, helping customers transform through technology. She also has more than 10 years of experience in management and leadership positions, leading teams and organizations of varying sizes, skill sets and seniority. Ileana is passionate about developing people, helping others succeed and believes in diversity of ideas as an engine for growth and innovation.

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Don Schuerman speaker image

Don Schuerman

CTO and Vice President, Marketing and Technology Strategy, Pega

Don Schuerman is CTO and Vice President of Marketing and Technology Strategy at Pegasystems, responsible for Pega's industry-leading low-code platform for AI-powered decisioning and workflow automation. He has over 20 years of experience delivering enterprise software solutions for Fortune 500 organizations, with a focus on digital transformation, mobility, analytics, business process management, cloud and CRM. Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JP Morgan Chase, and BP. Don holds a BS in Physics and Philosophy from Boston College.

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Frank Guerrera speaker image

Frank Guerrera

Chief Technical System Officer, Pega

As Chief Technical Systems Officer at Pegasystems, Frank Guerrera is responsible for Global Support and Operations of the products built on the Pega Infinity™ Platform. He leads the team of engineers, program managers, and architects, building and deploying scalable, reliable cloud services.
Frank joined Pegasystems in 2017 and has more than 25 years of experience in technology operations and engineering. Frank is focused on driving a Proactive Service Model that aligns with an As-a-Service company and has held similar senior roles, successfully driving the transformation and growth of leading software-as-a-service (SaaS) vendors.
Previously, Frank was vice president of SaaS services at Hewlett Packard Enterprise (HPE), senior vice president of global infrastructure operations at Salesforce and vice president of cloud services at Nuance Communications. Before that, he held C-level roles at several technology organizations and operational positions at industry-leading corporations, including State Street, Reuters, Fidelity, and JP Morgan. Frank holds a degree in Business Administration from the College of Technology at the State University of New York – Farmingdale.

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Ralf Lillig speaker image

Ralf Lillig

Business Owner Digi-Hub “HR Enabling”, Deutsche Telekom Services Europe SE (DTSE)

As the Business Owner of the Digital Hub HR Enabling, Ralf Lillig is responsible for around 140 people and 15 IT systems to run the HR workflow world inside DTAG. Main effort lays on the ramp-up of the Pega platform called HRcules (HR customer less effort system). Together with 6 DevOps teams the migration of altogether >800 processes from an old environment to a state-of-the-art system environment is driven. Besides that, HR Enabling also has a stake in surrounding systems along the value chain from scanning / OCR up to ePersFile for final archiving.

Ralf Lillig has a strong background working in the interface between business and IT: More than 10 years he worked in the Shared Services of Deutsche Telekom in the areas of Procurement, Finance and HR as a Management Consultant at Detecon and diverse leadership positions inside DTSE itself. Additionally, he gathered 4 years experiences inside German armed forces to develop logistic IT solutions like a movement coordination system.

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Karsten Fröschke speaker image

Karsten Fröschke

IT Architect HRE, Deutsche Telekom Services Europe SE (DTSE)

As the Lead IT Architect for the HUB HR Enabling, Karsten Fröschke is responsible for driving and steering the architectural evolution of the HR Systems. These systems provide functionalities and capabilities for the internal HR Services offered by DTSE.
Karsten Fröschke has over 20 years of experience working in various companies and positions within Deutsche Telekom AG. He began his career at DTAG during his studies and has since then progressed from a web developer to a technical consultant specializing in SAP HCM. He later became a Solution Architect for the internal IT Services of DTAG, focusing primarily on SAP HCM and SAP Success Factors, as well as Salesforce and other software solutions.
In 2016, Karsten joined a restructuring project with the objective of finding a new software application to replace a part of the current HR Service landscape, which had been in use for over 20 years. The goal was to modernize these services and prepare them for the future, while also expanding their reach to a wider scope of customers. It was during this time that Pega emerged as a candidate for the HR architecture, positioned as the future platform for HR service delivery.

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Priyabrata Dasgupta speaker image

Priyabrata Dasgupta

Pega Solution Architect Area Payments, Rabobank

In the current position, Priyabrata is primarily responsible for the Rabobank Pega Smart Investigate platform. He leads the team of engineers building / re-building, cloud service migration. Priyabrata is with Rabobank since 2020. He has been working with Pega technology for 15 years. Priyabrata is focused primarily on design and adoption plans for Payments regulatory changes, migration to Pega cloud software as a service, process improvements in Rabobank Smart Investigate product.

Before joining Rabobank, Priyabrata worked closely with several banking and financial industry leading organizations including UBS, Credit Suisse, BNY Mellon in several Pega solutions for different areas like Payment Processing, Lending, Customer onboarding etc.

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Tim Blonk speaker image

Tim Blonk

Product Owner Pega SI Area Payments, Rabobank

As Product Owner of Pega Smart Investigate in the Payments Domain of Rabobank, Tim Blonk is responsible for enabling the Operational departments customer excellence on their Payments Investigation and related payments processes. Recent Pega projects in this role are the Swift ISO migration and the journey to the Pega cloud.

In the last 12 years Tim has worked in the Payments domain of the Rabobank. By working in several roles in different parts of Payments Tim gained experience in areas, like Payments processing, a Trade Renewal project, Application development and datamigration. Always with the primary focus on product improvement and optimization of application usage.

Before joining Rabobank Tim worked for 13 years in the logistic domain. Like in EMEA fulfillment of Sun Microsystems and Oracle. With experience in Supply Chain and Revenue Optimization, as a Customer Relation Manager and responsible for several software migration projects.

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Sven Stöber

Teamlead SCM E2E Integration, Siemens AG

As Teamlead SCM E2E Integration at Siemens AG, Sven Stöber drives digital End to End Ecosystem integrations within strategic procurement area across Siemens Business companies. He is responsible for “Integrated Sourcing” and “Integrated Supplier Master Data Management” products as well as P2P Strategy-to-Contract and Procure-to-Receipt “Indirect” processes across Businesses in global Siemens Business Transformation Program. Sven joined Siemens in 2016 and has more than 20 years of experience in SCM/ procurement processes and digital solutions. In cooperation with Siemens Business companies he has developed multiple E2E solutions to integrate Ecosystems and automate digital end-to-end sourcing journeys.

Previously, he was in the Consulting area supporting various clients on their SCM digital journeys. He studied Business Administration at Philipps University in Marburg.

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Udo Sasse speaker image

Udo Sasse

Senior SCM Digitalization Expert, Siemens Mobility GmbH

As Senior SCM Digitalization Expert at Siemens Mobility, Udo Sasse drives digital End to End solutions for strategic procurement area within Siemens Mobility. Moreover he is responsible for Source to Contract Processes of business type “Project” within global Siemens Business Transformation Project.

Udo joined Siemens in 2022 and has more than 12 years of experience in procurement processes and digital solutions. In cooperation with Siemens Supply Chain Management, the business units and an external service provider he has developed a Pega solution to automize the process of price updates.

Previously he focused on digital solutions and procurement processes within Automotive business in varying positions. He studied information and communication technology at Friedrich-Alexander University in Erlangen.

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Stig Martinsson speaker image

Stig Martinsson

Head of Digital Decisions and Case Management, Swedish Public Employment Service (Arbetsförmedlingen)

As the head of Digital Decisions and Case Mgmt. at Arbetsförmedlingen, Stig Martinsson is responsible for the Pega implemention as a whole at Arbetsförmedlingen. He leads the transformation from a case worker centric business model built on full stack legacy systems to a customer process and case driven business model built on Pega. Stig has been on-board with Pega at since day 1 at Arbetsförmedlingen (about 4,5 yrs ago).

Together with a strong management team and 12 Pega scrum teams on-site, Arbetsförmedlingen has now passed the half way milestone into the transformation. Stig is here today to share their story. Stig joined Arbetsförmedlingen in 2011 and has more than 23 years of experience in software development and operations. And more than 13 years in leading roles. Before Arbetsförmedlingen, Stig has been working in the gaming industry och as a consultant, in different roles such as lead developer, architect and project manager. Stig holds a master’s degree in Information Technology from the University of Umeå, Sweden.

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Fadi Aqqad speaker image

Fadi Aqqad

Senior Automation Solution Architect, T-Systems International GmbH

With a Bachelor Degree in Computer Science, Fadi has 25 years of experience in Business Analysis & Consulting. Prior to joining T-Systems, he has worked for international companies such as e.g. FedEx & Microsoft. He has joined T-Systems in 2010 and mainly worked on projects for international customers such as Shell, ThyssenKrupp, Daimler & Airbus. With his ‘Design Thinking Mindset’, he knows exactly what it takes to deliver an end-2-end solution for the appropriate customers. His secret success recipe is “Think from Customer’s Perspective”. Currently, Fadi is focusing 100% on delivering automation solutions, using Pega Platform, internally within Deutsche Telekom AG and its subsidiaries and on the external level, working on different automation initiatives within the German Public Sector. Besides his technical engagement, he is helping the sales team in winning new deals by providing technical Presales support.

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Christine Rösner speaker image

Christine Rösner

Senior Consultant, T-Systems International GmbH

With a diploma in telecommunications engineering plus a master's degree in Science Marketing, Christine also excels as a systemic coach. She has a strong and long lasting history in driving innovation and digitalization, initially focusing on transmission and contributing to the German Industry Initiative "Smart Service Welt" under the Ministry of Economics (shortform in German: BMWI). Her expertise spans Industrial Internet (I 4.0) realms such as e.g. Smart Farming, Smart City, Mix Sigma, and Digital Twin Intelligence. Currently, Christine is both Tribe Lead for iBPMaaS and Pega Partner Manager, further solidifying her role as a dynamic industry leader.

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Fred Cuny speaker image

Fred Cuny

Senior Director of Solutions Consulting, Pega

Fred Cuny is Senior Director Solutions Consulting DACH at Pega and is Pega's tech lead in the region. Together with our clients, his team is shaping the automation, customer service and decisioning solutions of the future! Fred has 20 years of experience in IT and digital strategy and reorganization of IT and technical areas. Passionate entrepreneur and tinkerer, Fred had the chance to start two companies specifically focused on building Agile organizations, developing digital skills and implementing Design Thinking oriented projects. Fred is our Master of Ceremony for the Pega Community Forum!

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10:30 - 11:00

Registration and Coffee

11:00 - 11:15

Welcome Keynote - Ileana Honigblum

Ileana Honigblum, Managing Director DACH, Pega

11:15 - 11:45

Pega Keynote - Don Schuerman

The Autonomous Enterprise: The future of AI and Automation

Ever wonder what all this tech disruption really means for your business? Yeah, we do too! It’s what keeps us up at night and gets us up in the morning. And, we have some thoughts. Join Don Schuerman, Pega’s CTO, as he helps us make sense of the future, shares his insights on topics like the autonomous enterprise and generative AI (for example, Open AI’s ChatGPT), and how the nature of enterprise IT is evolving. We’ll look at the tea leaves to see what the future holds for technologists and business leaders alike – and get a sneak peek into Pega’s future as we reveal upcoming innovations and technological advancements.

Don Schuerman, CTO and Vice President, Marketing and Technology Strategy, Pega

11:45 - 12:15

Client Keynote

12:15 - 13:00

Flying Buffet Lunch

13:00 - 16:15

Intelligent Automation Breakout - powered by T-Systems

Session 1 - Intelligent Automation: All-in-one device suitable for every purpose
Speakers: Christine Rösner, Senior Consultant & Fadi Aqqid, Senior Automation Solution Architect, T-Systems International GmbH
Intelligent Automation in times of AI is being expected to deliver what companies haven’t been able to implement for years already. Are companies really prepared for that transformation? We’ll share what holistic topics needs to be considered to automate in an intelligent way.

Session 2 - Digital End-to-End Sourcing Integration
Speakers: Sven Stöber, Teamlead SCM E2E Integration & Udo Sasse, Senior SCM Digitalization Expert, Siemens AG
Digital E2E integration is one of the top priorities for SCM Value Creation. Depending on Business needs all required data are collected and users are guided through the entire sourcing journey - from sourcing demand gathering over sourcing execution to transactional updates such as Info Record updates. In this session, you will learn how Siemens addresses this issue and what is important in practice.

13:00 - 16:15

1:1 Customer Engagement Breakout - powered by Merkle

The evolution of NBA Decisioning and Personalization into a Gen-Ai Era

Dive into the evolution of NBA Decisioning and Personalization, tracing the journey from its inception to its current state with all its exciting potential. Discover how Merkle guides organizations on a transformative path, advancing from basic personalization to a multi-level maturity scale encompassing action, omnichannel, NBA, and ultimately Gen-AI Driven personalization. Explore the real-world impact these distinct stages of maturity in personalization maturity our clients experience in their 1-1 customer engagements. Gain insight into Merkle's vision for Gen-AI, poised to revolutionize personalization at the highest echelons of the industry, setting the gold standard for best-in-class personalization.

13:00 - 16:15

Customer Service Breakout - powered by EY

Session 1 - How We Did It – the Largest Digital Transformation in Sweden's Public Sector
Speaker: Stig Martinsson, Head of Digital Decisions and Case Management, Swedish Public Employment Service (Arbetsförmedlingen)
Discover in this session how the Swedish Public Employment Service underwent its largest digital transformation program yet by reducing employee headcount and local offices to provide citizens with end-to-end digital self-service access.

Session 2 - How to generate value from Pega Customer Service?
Speakers: Ralf Lillig, Business Owner Digi-Hub “HR Enabling” & Karsten Fröschke, IT Architect HRE, Deutsche Telekom Services Europe SE (DTSE)
What do you think: How is value realized best in customer services? Ask several people - and you will get diverse answers. But one message a lot of the answers will have in common: that automation is key. Also the ICT company DTAG realizes value via automation in a lot of its services and solutions. But DTSE HR Customer Services is one example, which shows that there are more essential value drivers inside Pega beside that. DTSE is the shared services organization for financial and human resources services at DTAG. It serves all in all >300k customers and operates 800+ HR services. Driven by retirement of existing software solutions, DTSE transfers its HR services to a great extent to Pega Customer Services. Speed is key in this transformation, as the end of live of the current solution is given. Thus, implementation effort and its time contribute to the value the same like any savings realized via automated solutions. And furthermore: Existing automation solutions like bots are partially not needed anymore whilst moving to Pega Customer Solution. The real value drivers for DTSE`s transition roadmap lie in the solution itself. Pega is comparable to a swiss army knife - with it, major process bottlenecks are overcome.

Session 3 - Rabobank‘s Smart Investigate - Journey to the Pega Cloud
Speakers:Tim Blonk, Product Owner Pega SI Area Payments & Priyabrata Dasgupta, Pega Solution Architect Area Payments Rabobank
In this presentation Rabobank will give you some insight on their Pega Smart Investigate (SI) cloud journey. During the process Rabobank had to make some strategic decisions on aspects like data migration, integrity checks and secure connection setup. See how they overcome integration challenges and dependency impediments and how they handled a continuous change in environment (risk, security and compliance changes) during the phase of implementation

16:15 - 16:45

Coffee Break

16:45 - 17:15

The Future of IT - Demo

17:15 - 17:45

Pega Keynote - Frank Guerrera

Every cloud has a silver lining - shaping transformation successfully

Keep your applications running at peak performance. Unlock the full power of Pega for your enterprise with reliable, scalable and secure Pega solutions. Leverage the Pega aaS experience to unlock the full power of Pega and take charge of your business. Attend this session, where Frank Guerrera, Pega Chief Technical Systems Officer, will share insights on Pega Cloud services, our future direction and how we're rapidly migrating clients to the Pega aaS experience, so they can focus on achieving their business outcomes.

Frank Guerrera, Chief Technical System Officer, Pega

17:45 - 18:00

Closing Remarks

18:00 - 22:00

Networking Reception / Tech Booth / Exclusive Dinner

Presenter Sponsors

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Exhibitor Sponsors

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Supporting Sponsors

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Location Details

Design Offices Munich Atlas

Rosenheimer Str. 143C

Munich, 81671

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