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A Pega White Paper

Why real-time decisioning really matters

How to gain a competitive edge by delivering contextual next best actions

The four cornerstones of real-time decisioning

PDF | 20 pages | 15 mins read

How fast can you deliver what customers want?

Brands that can “re-decision” multiple times within a single experience, based on a customer’s ever-changing context, will become far more relevant than brands who cannot – that’s where the enormous competitive advantage comes in.

Learn how rapid, real-time decisions are made, what data and analytics are used to power them, and how quickly an organization truly must move to impact the customer experience.

Related resources

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The Forrester Wave: Real-Time Interaction Management, Q2 2022

Quick Guide

Pega Customer Decision Hub

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The Total Economic Impact™ Of Pega Customer Decision Hub.

Pegasystems is the leader in software for digital transformation. Find out more about our 35-year history of helping the world's leading organizations achieve breakthrough business results.

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