Sprint's journey from list-based to trigger-based marketing

In this session, learn how Sprint has transformed how it markets to customers by building a trigger-based marketing capability, that uses a data-driven, outbound marketing next-best-action solution. Sprint is proactively retaining customers based on retention related triggers, while streamlining CRM operations by transforming traditional list-based marketing campaigns into business rule and model driven campaigns.

As a result, Sprint has gained significant benefits including:

• Improved Customer Retention
• Improved Speed to Market
• Customer Contact Strategy Automation

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