Skip to main content

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Presentation

PegaWorld 2019: BT’s world-class lifecycle management & omni-channel decisioning

Download Now

BT Consumer is on a mission to re-invent themselves as a personal & local brand, with world-class Customer Lifecycle Management. The only way we can succeed (and grow our bottom-line) is with a step-change in our engagement capabilities – transforming how we interact with existing customers, and how we acquire and develop new relationships. In this session, BT will describe how implementing Pega’s always-on, next-best-conversation approach has given them a critical competitive advantage, enabling the company to live up to its brand promise. We will highlight the crucial organisational transformations required for implementation across multiple brands, in a cross-group programme - and showcase the results to-date, earned by leveraging AI and machine learning across a wide array of channels and touch-points.


Tags

Related Resources

Best of Pega

Recommended research & insights

See what’s new, what’s next, and what’s trending right now.

Browse collection
Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Find out more