Digital Transformation Digital Transformation
Pega Events

Designed for Digital: Your Transformation Roadmap

  • September 24, 2019
  • 10:00 - 10:40 AM EDT

Most “big, old” companies are grappling with this problem: Digital is all about speed yet becoming a digital company doesn’t happen overnight. It’s a long, complicated journey. But if there’s one thing we can learn from major players like Amazon, BNY Mellon, LEGO, Philips, USAA, and other global organizations, it’s that real transformation is possible.

Join MIT digital transformation researcher and co-author of “Designed for Digital,” Jeanne Ross as well as Pega’s chief technology officer, Don Schuerman, for an in-depth look at how you can begin architecting your business for sustained success. Discover the five building blocks for digital redesign, and gain advice for disrupting – rather than being disrupted – in today’s rapidly changing landscape.

Our webinar will cover:

  • Identifying new customer value propositions inspired by digital technologies
  • Establishing the five digital building blocks essential to digital business success
  • Reorganizing to become an agile, adaptive company ready for whatever comes next

Want the chance to receive a free signed book on digital transformation?

Attend our webinar “Designed for Digital: Your Transformation Roadmap” on September 24, 2019 @10am to 10:40 EDT to have the chance to win a signed book from co-author and webinar speaker Jeanne Ross.
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Jeanne Ross

Principal Researcher, MIT CISR


Don Schuerman

CTO & VP, Product Strategy and Marketing, Pegasystems