Designed for Digital: Your Transformation Roadmap
Through researching how the world’s biggest enterprises create sustainable growth in the digital era, Jeanne Ross co-wrote “Designed for Digital” – a definitive book on digital transformation.
In a chat with Pega CTO Don Schuerman, Ross shared how global organizations like Amazon, LEGO, Philips, and USAA have adopted smart digital strategies to offer the kind of connected experiences their customers expect.
Watch the webinar to gain Ross’ insights on the digital revolution and how even “big, old” companies can compete – and win – in the digital space.
Jeanne Ross conducts academic research targeting the challenges of senior business and technology leaders at large global companies, particularly the 100 companies that sponsor MIT CISR (Center for Information Systems Research). She has facilitated discussions of business design (i.e. enterprise architecture) with executive committee members of major companies like Aetna, CEMEX, China Mobile, Commonwealth Bank of Australia, and PepsiCo. Her current work examines how established companies are transforming for the digital economy. Jeanne has published in major practitioner and academic journals, including The Wall Street Journal, MIT Sloan Management Review, and Harvard Business Review. She is co-author of three award-winning books, all published by Harvard Business School Publishing: IT Savvy (2009), Enterprise Architecture as Strategy (2006); and IT Governance (2004). Her newest book, Designed for Digital, will be released by MIT Press in 2019.
Don Schuerman is responsible for Pega’s industry-leading platform and CRM applications. He has over 20 years of experience delivering enterprise software solutions for Fortune 500 organizations, with a focus on digital transformation, mobility, analytics, BPM, cloud, and CRM. Don has led enterprise software implementations and provided technology and architecture consulting to senior business and technology executives from Fortune 500 organizations, including American Express, Citibank, JPMorgan Chase, and BP.