RBS needed to get “back to basics” with its personalized marketing. This meant getting to know customers individually by finding out what was right for them.
Hear how RBS turned to Pega to help improve customer experience, while also significantly increasing offer response rates.
Inspired customers are born out of personalized marketing that delivers an exceptional user experience.
Discover how Pega's CRM software can help translate your personalized marketing vision into a practical, seamless, and engaging Customer Evolved experience.
Download the CRM Evolved eBook and learn how to: