Customer Conversation: How RBS Revitalized Its Personalized Marketing

RBS developed timely, consistent, and personalized experiences by listening to its “always on” customers.

RBS and the “Always On” Brain

RBS needed to get “back to basics” with its personalized marketing. This meant getting to know customers individually by finding out what was right for them.

Hear how RBS turned to Pega to help improve customer experience, while also significantly increasing offer response rates.

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CRM Evolved

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