PegaWorld 2025: Contextualizing Customer Experience: Bringing together the power of CDH and LLM’s (Presentation)

Discover how organizations are transforming marketing by integrating Pega's Customer Decision Hub (CDH) and evolving intelligence of large language models (LLMs). Our thought leaders will delve into the roles of CDH and GenAI to deliver highly contextualized intelligent customer experiences, providing significant value to clients. Through strategic insights and case studies, you'll gain a deeper understanding of the rapidly evolving AI landscape. Join us to be part of the future of marketing.