PW 2014 Video: The Connected Customer Conversation: How Etisalat UAE is Integrating Inbound & Outbound Marketing Across All Channels

ANAND VENKATASAMY, DIRECTOR CUSTOMER VALUE MANAGEMENT – CENTRAL MARKETING, ETISALAT
YASSER MOHAMED AWAD, CUSTOMER EXPERIENCE SOLUTIONS MANAGEMENT, ETISALAT
LUISA TROGU, MANAGER, ACCENTURE

Marketing success in today's highly competitive Communications and Media market requires more than traditional outbound and inbound approaches. It requires integrated, real-time communication across all channels and across traditional inbound and outbound activity. Etisalat UAE is at the forefront of a new approach to marketing – enabling a completely personalized conversation with the customer across all channels, and throughout the customer lifecycle.

In this session you will learn:

  • How Etisalat UAE integrated traditional outbound and inbound approaches into a single platform
  • Their experience migrating from Chordiant Decision Manager (CDM) to NBA Marketing on Pega7
  • Prepaid top-up for low balance customers is enabled by the integrated platform and real-time capability