PegaWorld 2019: How Achmea uses AI to create personalized journeys across all channels
At Achmea, our goal is to deliver the most personal and relevant customer experience in the world at every touchpoint, across all our brands. We put customers first in our personalization platform driven by Pega AI. We will explain how we broke down product and channel silos and transformed our customer strategy, processes and people. Our agile Personalization team fully owns and deploys all business changes, from retargeting Facebook adverts into NBA driven outbound, contextual inbound messaging and personalized SAP insurance renewals.
PegaWorld iNspire | May 4, 2021
We’re bringing you the most iNnovative tools, ideas, and success stories to get you up to speed – all in a convenient virtual format.
We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.