Pegaworld 2016: CRM Evolved (Video)

Companies that thrive in the digital age use technology to build personal, human relationships with their customers at every step of the journey. In his keynote, Kerim Akgonul, Pega’s Senior Vice President of Products, will demonstrate how Pega’s cloud-ready applications for Marketing, Sales, and Customer Service leverage the power of the Pega Platform to deliver the experiences today’s digital customers demand. Pega’s new and expanded capabilities for real-time analytics, mobile devices, and robotic automation have driven the evolution of CRM software from static systems of information that merely aggregate data records, to dynamic systems of insight that proactively deliver intelligence at every interaction.