Evolving Customer Journeys and the Emergence of AI

Watch our recent session with Argyle Executive Forum where Dr. Rob Walker and Matt Nolan of Pegasystems discuss how AI is changing the nature of the customer-brand relationship, where companies are now leveraging AI to optimize journeys, identify sales opportunities, retain great customers, and provide award-winning levels of service – all by harnessing the intelligence, speed and agility of modern AI technology. Listen to case studies demonstrating how to leverage this technology to streamline engagement across marketing, sales, service, and operations – and learn how to separate reality from the marketing hype, when it comes to vendor claims about AI capabilities.

Following the presentation, a panel of marketing executives from AARP, US Bank, and Bank of Montreal discuss the current customer journey landscape, and the top challenges they're grappling with in delivering seamless, personalized journeys. The panel also shares their initial thoughts on the emergence of AI, how they foresee AI impacting the brand landscape and the marketing function as a whole.