Best's Review: A Guide to Analytics

Insurers are using predictive and adaptive analytics to boost sales and support marketing strategies.

Profitable growth is generally at the top of every insurance executive’s strategic goals. Getting there isn’t easy and most insurers are continually looking for ways to grow their market, defend their book of business and underwrite profitably.

While predictive and adaptive analytics can be leveraged across the entire insurance value chain, sales and marketing are the focus of most insurers because of the strategic need and immediate impact that can be achieved. Analytics is seen as a way to identify and track new customers, maximize sales channels and improve retention.

 

­Best’s Review: February 2014
Copyrighted A.M. Best Company, Inc. 2014
All Rights Reserved, Reprinted with Permission