From Breakdowns to Breakthroughs: The 7 Deadly Sins of Customer Journeys

From Breakdowns to Breakthroughs: The 7 Deadly Sins of Customer Journeys

Breakout
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  • Jeff Nicholson, Vice President, CRM Product Marketing, Pegasystems
  • Petri Selkainaho, Development Director, Elisa
  • Stuart Green, Vice President – Portal, Value Generation, Credit & Collections and Commercial Capabilities, CEM, Global Servicing Network, American Express

The greatest challenge in optimizing your customer journeys is often the ability to understand where it is broken in the first place. In fact, many brands are rapidly disrupting their industry by reshaping the customer experience and journey from the outside-in. Join this informative session where we will discuss the top 7 opportunities your business may have to go from breakdown to breakthrough across your customers’ journey.