Video
BT’s world-class lifecycle management & omni-channel decisioning
BT Consumer is on a mission to re-invent themselves as a personal & local brand, with world-class Customer Lifecycle Management. The only way we can succeed (and grow our bottom-line) is with a step-change in our engagement capabilities – transforming how we interact with existing customers, and how we acquire and develop new relationships. In this session, BT will describe how implementing Pega’s always-on, next-best-conversation approach has given them a critical competitive advantage, enabling the company to live up to its brand promise. We will highlight the crucial organisational transformations required for implementation across multiple brands, in a cross-group programme - and showcase the results to-date, earned by leveraging AI and machine learning across a wide array of channels and touch-points.
Tags
Related Resources
Unleash the power of AI innovation
Learn about enterprise AI and how it'll drive the future of business outcomes.
Why Pega?
Uniquely powerful software isn’t the only thing that sets us apart.