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PegaWorld | 04:48

Alan Trefler keynote highlights from PegaWorld 2025

Watch highlights from Alan Trefler's keynote, "Enterprise Transformation with AI: Powering the Autonomous Enterprise", from PegaWorld 2025.

Join me here in creating this enormous shift in technology that is going to be mind blowing. Now, one reason it's going to be mind blowing is because of all this discussion of AI and because of the the magical marketing introduction of agents that have come in. And the sad word that comes to mind here. Without the right controls is cacophony. A cacophony of agents doing stuff. Because God knows, there are some people who tell you that you're going to need thousands of them, thousands and thousands of agents driven by prompts, doing things. And much as musicians work in professions from a score, you want to be able to have sheet music that describes the workflow, as it were, that the music should go through. Because if you have that, you can take advantage of all of this power. But make sure that before the audience shows up that you're synchronized, that you've got a symphony, that is all going to make sense.

Well, we think the right way to conduct your business, the right way to design the way you want to operate is through blueprint. Blueprint is a set of agents that are creative, that can reason, that can challenge you. But they're doing it at design time. They're doing it as you're planning, not when you're engaged with a client. And that is such an enormous distinction. And it's really important to us that all of this imagineering happens in the right place. You want to be able to envision the way you want your business to work. You want to be able to create, think, be free. But you don't want to confuse that with the way you want the business to actually run.

Because when it runs, you want the AI to be predictable. You need to be able to make it so that when you run in production, when the real, real bridge gets done, it's solid and reliable and not built on creativity that might suddenly appear and to be predictable at the right time. You need to be able to have the agents orchestrated. This is a complete vindication of our center out architecture, the idea that you want to be able to have the work that your business does at the center of your business now. Designed by blueprint, our approach is to use AI to accommodate the variations of the data, but still apply them to common processes and rules. That's not just more realistic architecturally, it's better in any sort of volatile environment. And this idea of center out is central to the concept of legacy transformation. And what I'm pleased to announce is the concept of the agentic process fabric. How all of your engines, all of your workflows, all of the elements of your business can be pulled together to operate as a coherent whole, that you're going to be able to treat this disaggregated set of pegasystems as if they were one.

You can have a conversation with an agent that can fire a workflow in one system, and then stop and fire off a workflow in another. And this agentic process fabric has at its heart, predictable AI so that it's always predictable, even as it does the work across the enterprise. It's cloud native and it's center out. We're super excited about this, and I will tell you that the changes to AI have beautifully aligned with Pega's architecture, and we've been working nonstop to use this to address the questions people have about how do we make it easier to use faster to implement more robust, broader? I think we've got those questions nailed.

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