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Revolutionize relationships

What do your customers really want, and when and where do they want it? Get answers in real time, then use those insights to maximize value. Mind-reading not required.

How we do it

A single decision hub with limitless potential


Unlock insights

Unlock insights, then put them to work

Connect siloed data in one centralized hub, then use it to create hyper-personal, in-the-moment experiences that wow even the savviest customers.

Personalize everywhere

Personalize everywhere. And we mean everywhere.

Pega AI surfaces and interprets the info you need to keep every conversation seamless and contextual – no matter when and where it happens.


Make every interaction a win-win

Acquisition. Retention. Cross-sell. Upsell. Design strategies and offers that always deliver the best possible outcomes for your customer and your business.

See it in actionMaximizing customer lifetime value

Meet Marco

He’s a new condo owner who’s been heavily using his bank credit card to outfit his dream home.

Irrelevant offers

Email. Web. Texts. Marco’s bank is everywhere, selling him stuff he doesn’t need.

See why

Customer tunes out

Marco gets annoyed and stops paying attention. If only he could ignore those high credit card fees.

End of relationship

A competitor lures Marco away with an offer for a low-rate card at just the right moment.

Without Pega

Lost relationships.
Lost revenue.

Customer outcomes

  • Dissatisfaction
  • Poor experience
  • Paying too much

Business outcomes

  • Missed upsell opportunity
  • Reduced income
  • Low NPS

Meet Marco

He’s a new condo owner who’s been heavily using his bank credit card to outfit his dream home.

Predicting the future

Marco’s thinking about switching to a card with lower fees. His bank senses the issue before he can act on it.

How this works

Right offer, right time

The bank emails Marco the perfect bundled offer: a home equity loan plus a lower interest card with reward points at a home-goods store.

Why it's perfect

Happy customer

Marco gratefully accepts. The bank makes a valued relationship even more valuable. Win-win.

With Pega

Deeper relationships.
Lasting benefits.

Customer outcomes

  • Better experience
  • Lasting loyalty
  • Saved money

Business outcomes

  • Successful upsell
  • High NPS
  • Increased customer lifetime value

How can you transform customer relationships with Pega?

Maximizing customer lifetime value

Without Pega
Meet Marco.He's a new condo owner who's been heavily using his bank credit card to outfit his dream home.
Irrelevant offers.Email. Web. Texts. Marco's bank is everywhere, selling him stuff he doesn't need.  See why
Customer tunes out.Marco gets annoyed an stops paying attention. If only he could ignore those high credit card fees.
End of relationship.A competitor lures Marco away with an offer for a low-rate card at just the right moment.
Without PegaLost relationships.
Lost revenue.
Customer outcomes
  • Dissatisfaction
  • Poor experience
  • Paying too much
Business outcomes
  • Missed upsell opportunity
  • Reduced income
  • Low NPS
With Pega
Meet Marco.He's a new condo owner who's been heavily using his bank credit card to outfit his dream home.
Predicting the future.Marco's thinking about switching to a card with lower fees. His bank senses the issue before he can act on it.  How this works
Right offer, right time.The bank emails Marco the perfect bundled offer: a home equity loan plus a lower interest card with reward points at a home-goods store.  Why it's perfect
Happy customer.Marco gratefully accepts. The bank makes a valued relationship even more valuable. Win-win.
With PegaDeeper relationships.
Lasting benefits.
Customer outcomes
  • Better experience
  • Lasting loyalty
  • Saved money
Business outcomes
  • Successful upsell
  • High NPS
  • Increased customer lifetime value
How can you transform customer relationships with Pega?Explore Pega Customer Decision Hub™

Client Success Story

Commonwealth Bank of Australia

Australia’s largest bank is creating deeper, more personalized relationships with 10 million customers.

See how
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Analyst Report

Pega named a leader in RTIM

Find out why Pegasystems received the highest scores in in The Forrester Wave™: Real-Time Interaction Management, Q1 2019.

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Featured Solution

Pega Customer Decision Hub
Customer Decision Hub screenshot
Real-time decisioning for everyone

Unlike other tools that require IT expertise, our business-friendly interface makes defining even the most complex strategies simple.

Explore the application

Instead of centralized decisioning, the bank sends out segmented campaigns, so Marco gets different offers across channels from every line of business. He even sees offers he’s already declined.

Using Pega technology, the bank monitors customer interactions and predicts moments of need before they happen.

Context is key. Pega AI analyzes Marco’s behavior and recommends the bank’s next best action. Propensity modeling identifies the specific offer Marco is most likely to accept.