Pega in der Presse
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| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| TechTarget
Pegasystems' Blueprint enables automation with no code
| Industrielle Automation
Generative KI ebnet den Weg für analytische KI-Lösungen
Pega’s PegaWorld AI survey looks at how the increased use of gen AI within enterprises is opening the door to the use of other AI tools.
| Schwab Network 'Morning Trade Live'
Schwab Network: Ken Stillwell on Pega - Growth Comes from "Clients Using Us More"
Pega COO and CFO Ken Stillwell appeared on the Schwab Networks' 'Morning Trade Live' following Pega's Q2 earnings report to talk about Pega's growth model and its differentiated gen AI play.
| Fortt Knox
Fortt Knox: Alan Trefler, Pega CEO
Pega Founder and CEO Alan Trefler talks with Jon Fortt on his Fortt Knox show (and later shown on CNBC's Closing Bell) to talk about Pega's differentiated Pega GenAI Blueprint solution and the effect...
| TEC
Understanding Pega GenAI Blueprint and Socrates
A breakdown of how Pega is redefining artificial intelligence (AI) tools with its Blueprint and Socrates applications and capabilities.
| Adrian Swinscoe
There needs to be a really tight relationship between business strategy and target state architecture – Interview with Cale Urwin of Bupa
Cale Urwin, Bupa’s director of data, digital & marketing health services, talks about how Bupa, a leading provider of health services and products, partnered with Pega to bring its customer engagement...
| IT Brief
Mixed reaction from the AI community on King's Speech
Pega's Peter van der Putten comments on AI in response to the King’s Speech, concluding that " The real threat is not from AI superintelligence but from basic artificial unintelligence".
| Chief Executive
Tech-Savvy CFOs Reveal How To Spend Wisely
Pega's CFO Ken Stillwell responds on how he sees his role as the steward of business application management and spending.
| Connect Professional
Damit punktet die jüngste Chatbot-Generation
Listing how chatbots are developing new skills on many levels with the support of generative AI and outlining the most important benefits this can provide.
| ET Insights
AI Appreciation Day: Industry experts embracing AI as workplace bestie
Thoughts from Pega's Deepak Visweswaraiah in an industry story that celebrates AI Appreciation Day and discusses how AI has revolutionized workplaces, transforming them into hubs of efficiency...
| IT News
ANZx gets business to create its own next-best actions
Australian bank ANZ on how, through Pega technology, it is optimising the sophistication of its backend engine that oversees customer interactions of ANZ Plus. The story shares how the Pega Customer...
| CX Lore
Rise of machine customers poses new CX headaches
Podcast on the topic of the rising number of machine customers, featuring Pega's James Dodkins who discusses whether they are the next big thing in serving customers efficiently and effectively.
| The Times of India
A basic guide to writing code using Claude 3.5
Pega's Deepak Visweswaraia shares his thoughts on how software developers leverage AI assistant Claude 3.5 Sonnet for coding projects.
| BigData Insider
Pegasystems erweitert sein GenAI Framework mit Google Cloud und AWS
Pega announces it has expanded its generative AI framework with Google Cloud and AWS to enable enterprise GenAI choice. AWS and Google Cloud's generative AI models will be available within the plug...
| Mi3
Revealed: The key success factors driving NAB's rapid roll out of real-time decisioning
Pega client NAB on how it was able to accelerate rollout of real-time decisioning by plugging its new Pega Content Decisioning Hub into current ways of working.
| Tech Talks Daily
Lessons in Digital Transformation With Shawbrook Bank
Pega client Russ Thornton, Shawbrook Bank's CTO, is featured in this podcast. Russ is at the forefront of Shawbrook Bank’s ambitious digital transformation journey, leveraging Pega's AI-powered...
| IT Finanzmagazin
Kundenservice der Zukunft: Banken müssen auf Künstliche Intelligenz setzen!
A thought leadership piece by Pega's Michael Baldauf on how banks are taking their customer service to a new level with AI.
| Mi3
Who’s scraping your data to train LLMs? Tech vendors rewrite T&Cs, privacy policies to claim new rights over customer data in AI arms race – cue rage
Alan Trefler, Pega's Founder & CEO, said not only does his company not use customer data to train LLMs, it doesn’t train LLMs at all. Pega's recent Socrates and Blueprint initiatives are examples of...
| Forbes
PegaWorld Themes Speak To The Top AI Implementation Challenges
Adrian Swinscoe delves into Pega’s latest thinking and the advancements from PegaWorld 2024, including an overview of the Socrates and Blueprint announcements and summarized key learnings from the...
| Mi-3
Next best action: ANZ makes tech bets pay as app engagement soars – smarter attribution now in crosshairs
Australian bank ANZ explains how adoption of Pega's 'next-best-action' decisioning platform has driven greater adoption and engagement to its app-driven mobile banking service.
| Digitale Welt
Warum hat der Algorithmus so entschieden?
Pega's Michael Baldauf explains how companies can model transparent decision-making strategies with suitable AI platforms.
| CNBC
AI is shaping the fate of software engineers, but there is a new way to succeed
Pega's Don Schuerman talks to CNBC about how generative AI is accelerating the pace of change in software developer's jobs - putting less emphasis on hard-core coding and more on problem solving for...
| Computer Weekly
Bupa turns to data to provide personalised health services
Private healthcare provider Bupa says a project to deploy business process automation using Pega is bringing the company closer to APAC customers.
| Mi-3
'Home loan opportunities have tripled': NAB, ANZ, Commbank eye huge ROI from real-time decisioning – as retail and consumer brands move in
Mi-3 explains how most of Australia's biggest banks, along with global financial institutions like Wells Fargo, Citibank, and Rabobank, are betting large on Real-Time Interaction Management (RTIM) –...
| CustomerFirst!
HITTE, INSPIRATIE EN INNOVATIE
At PegaWorld iNspire 2024, Pega announces enhancements to Pega GenAI Blueprint, a tool that helps companies redesign their workflows using generative AI.
| INDUSTR.com
GENERATIVE KI KANN DEN WEG FÜR ANALYTISCHE KI-LÖSUNGEN EBNEN
A recent study from Pegasystems examined the use of artificial intelligence from the perspective of the human brain: Are companies more likely to use rational, analytical AI that mimics the...
| ITPro
Pegasystems moves to harness the power of the autonomous enterprise with its ‘center-out’ approach
At PegaWorld Inspire 2024, Pega seized its chance to champion its unique approach business architecture leaning on its AI for ideation portfolio
| International Banker
WILL THE EU AI ACT STIFLE THE BANKING SECTOR’S AI-ADOPTION PLANS?
Pega's Steve Morgan’s article explains how the new EU AI Act could impact the banking sector and its ongoing AI-adoption plans.
| ITPro
Pega GenAI Blueprint: Breaking down the barriers to transformation
Pega Gen AI Blueprint was the star of the show at PegaWorld Inspire 2024, and it’s real value comes in breaking down the communication barriers inhibiting collaboration between business and technical...
| Diginomica
National Australia Bank builds ‘customer brain’ using Pega to make digital banking more human
Using Pega’s Customer Decision Hub, National Australia Bank is analyzing all customer data to push personalized services through all channels.
| CX Dive