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Optimizing Customer Relationships with Generative AI

Watch the live webinar replay

For years, Predictive Models and Machine Learning have fueled marketing programs – showing us exactly who we need to talk to, and what we need to talk to them about. But in today’s market, Generative AI technologies can push the envelope much further. In this webinar, join Pega product managers Kyle Munderville, Matt Camuso, and Matt Nolan as they explain:

How organizations are moving to a “self-optimizing” approach

How to engage each customer and recommend strategies to make programs more effective

Three major use-cases for Generative AI in 2024