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Pega Recognized as the Highest Ranked Vendor by Gartner® in 2023 Critical Capabilities for Sales Force Automation Platforms

Pega receives highest scores for B2B, B2C, and Indirect/Relationship Sales Use Cases for third consecutive year

CAMBRIDGE, Mass. – October 4, 2023 – Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider empowering the world’s leading enterprises to Build for Change®, today announced it has been recognized by Gartner, Inc., in its 2023 Gartner Critical Capabilities for Sales Force Automation Platforms (1) report. For the third consecutive year, Pega received the highest scores for Pega Sales Automation™ of any vendor in every Use Case evaluated, which included B2B, B2C, and Indirect/Relationship Sales. 

In the report, Gartner explains, “Sales force automation platforms enable deeper sales automation, mediation of buyer and seller interactions and standardized CRM sales processes.” The report examined the differences between 13 sales force automation vendors and contextualized their capabilities — aligning each vendor’s capabilities against the three most common selling use cases.  

Pega Sales Automation is an industry-leading, AI-powered sales execution and engagement solution built on Pega Platform™, Pega’s low-code platform for AI-powered decisioning and workflow automation.  Pega Sales Automation helps businesses better understand their customers as well as predict and drive the right insights by automating and simplifying complex sales processes from end-to-end to help organizations become more autonomous enterprises.  

This recognition comes after Pega's inclusion in recent analyst reports for its portfolio of products that help organizations deepen customer relationships. Pega was named a Leader in both the The Forrester Wave™: Real-Time Interaction Management report (2) and The Forrester Wave™: Core CRM Solutions, Q3 2022 report (3). 

Quotes & Commentary
“With consumers’ expectations at their highest, it’s critical for organizations to have tools that effectively and easily anticipate customer needs and act on moments of opportunity to accelerate sales,” said Christopher Patterson, vice president of product strategy, customer service and sales automation, Pega. “With advanced AI capabilities that accelerate and improve sales, Pega Sales Automation helps optimize sales performance while streamlining processes to help sell smarter and faster, all while keeping customers at the center of every interaction. We believe this continued recognition of Pega’s capabilities further proves Pega’s commitment to helping improve sales processes for better outcomes.”

Supporting Resources
•    Analyst report: Gartner Critical Capabilities for Sales Force Automation 
•    Product background: Pega Sales Automation™
•    Product background: Pega Infinity™

  1. Gartner, Inc., “Critical Capabilities for Sales Force Automation Platforms” by Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood, September 6, 2023
  2. Forrester Research, “The Forrester Wave™: Real-Time Interaction Management, Q2 2022” by Rusty Warner, May 25, 2022
  3. Forrester Research, “The Forrester Wave™: Core CRM Solutions, Q3 2022” by Kate Leggett with Linda Ivy-Rosser, Sarah Sjoblom, July 27, 2022


Gartner Disclaimer

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.


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Lisa Pintchman
VP, Corporate Communications
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North America

Sean Audet
Director, Corporate Communications
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Ilena Ryan
Sr. Manager, Public Relations
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Joanna Richardson
Director, Corporate Communications
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Jon Brigden
PR & Communications Manager
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