Cobertura na mídia
Ser digno de publicação é pouco. Nossas soluções líderes do setor ajudam as maiores empresas do mundo a desenvolver aplicativos preparados para o futuro.
| Dataversity
Dataversity
First-party data is like gold, especially for personalization. But Pega's Tara DeZao explains that it takes more than “owning” the data to make it valuable.
| The New Stack
It’s Time to Kill the Term ‘Citizen Developer’
In this byline by Pega's Matt Healy, learn why it's time to shift how we think about the term "citizen developer." Successful software development is not about a division between “citizens” and...
| CMSWire
Customer Journey Orchestration in an Open World of CX
Customer journey orchestration is evolving. Pega's Tara DeZao explains how brands need to build processes around desired end results and customer experiences, and how genAI tools - including Pega...
| InfoWorld
How AI agents will transform the future of work
AI agents are already reengineering software development, business processes, and customer experiences. Pega's Don Schuerman weighs in on how AI agents will transform the future of work.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| VentureBeat
Orchestrator agents: Integration, human interaction, and enterprise knowledge at the core
Pega CTO Don Schuerman tells VentureBeat that as AI agents explode on the scene, organizations must deploy orchestrator agents to optimize how they work across the enterprise.
| Forbes
Lifting Gen AI Out Of The Trough Of Disillusionment
In his latest Forbes post, Pega's Don Schuerman challenges the industry to use gen AI for more than just common content writing or summarizing by reimagining how it can drive true innovation and...
| SiliconANGLE
Pegasystems moves the needle on generative AI development with Pega Infinity updates
Learn how Pega has enhanced its platform with advanced generative AI features in its release of Pega Infinity 24.2 to help organizations streamline workflows and optimize customer experiences.
| TechTarget
Pegasystems expands generative AI in CX, BPA cloud platform
In this article, learn how Pega is prioritizing gen AI in its latest release of Pega Infinity 24.2, featuring an interview with Pega's SVP of product engineering, Stephen Bixby. New features include...
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
Watch Pega Founder and CEO Alan Trefler on CNBC talk about how Pega's gen AI and automation solutions are changing how clients can innovate while providing new opportunities for Pega's business.
| Schwab Network
Schwab Network: Pega CFO on Earnings, Cloud Growth
Pega COO and CFO Ken Stillwell talks about Pega's strong growth in Q3 24 on the Schwab Network.
| people matters
Is mental health finally a priority in Indian workplaces?
Pega's Smriti Mathur’s comments in a special feature around World Mental Health Day. Smriti highlights the importance of prioritizing mental health in the workplace through empathy and flexibility.
| Mi3
Personalisation, programmatic, gen AI blow brand carbon budgets – but some agencies now mapping ads to renewable power peaks, slashing emissions
Pega's Peter van der Putten comments on AI consumption levels in an article on how AI has affected carbon emissions for businesses.
| Finextra
AI code generation – what do banks need to know and beware?
Pega's Steve Morgan’s blog on AI code generation and what banks need to know.
| IT-Matchmaker News
Modulare IT-Architektur überwindet die Silo-Falle
Pega's Florian Weber on how companies and public authorities face challenges in digitizing their processes due to media disruptions, siloed thinking, and duplicate efforts.
| Node
Top Trends in AI for 2025
Pega's Peter van der Putten puts forward his top AI trends for 2025.
| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| Raconteur
GenAI prompt training: is it worth it for your business?
Pega's Peter van der Putten comments on the future of genAI training.
| Finextra
Open banking: Where next for the UK following the King’s Speech?
Pega's Steve Morgan on the future of open banking stemming from the King’s Speech in July.
| InsurTech
Pegasystems: How AI Revolutionises the Insurance Industry
Pega's Manoj Pant’s byline covering how AI is transforming customer service and personalization in the UK insurance sector.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| Finextra
Why agile processes and technology are essential to revolutionise lending
Pega's Steve Morgan’s thought leadership piece on why agile processes and technology are essential to revolutionize lending.
| Techzine
How do you innovate for a future you can’t entirely predict?
Podcast episode featuring Pega's Don Schuerman on how the increased use of genAI is boosting traditional AI adoption, as well as some of Pega’s GenAI solutions including Pega Knowledge Buddy and Pega...
| Computer Weekly
Global AI regulation is heating up: can the UK afford to remain silent?
Pega's Peter van der Putten on the importance of AI regulation.
| Public Manager
Digitalisierung von Behörden: Auswege aus der Silo-Falle
Pega's Florian Weber on how governments and companies are still struggling with the end-to-end digitalisation of their processes, and how a modular layered architecture can help.
| people matters
Engineer’s Day 2024: Imperative skills for engineers in the age of AI
Celebrating National Engineers Day in India, Pega's Smriti Mathur discusses how engineers need to be lifelong learners in the constantly evolving technological landscape.
| TECHGIG
Programmer’s Day Special: How coders perceive AI coding tools - a friend or a foe
Pega's Deepak Visweswaraiah discusses how AI coding tools are trending in the IT industry.
| CustomerFirst
AI heeft een left én right brain
Pega's Director AI Lab, Peter van der Putten talks about left brain and right brain AI. He elaborates on meaningful, practical, and responsible ways to get value from AI in an enterprise, touching on...
| AI Business
What the EU AI Act Means for American Businesses
Pega's AI lab director, Peter van der Putten, explains how U.S. businesses and policymakers can glean valuable insights into how to craft their own regulations and innovation strategies by watching...
| Information Age