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Point of View
Pega Customer Decision Hub (CDH) versus AI-Native Custom Build
When to Buy versus When to Build in the Age of Agentic AI
As organizations race to adopt AI-driven customer engagement, the real challenge isn’t capability; it’s managing the hidden complexity of compliance, scale, and continuous change.
This POV narrative written by Pega and Accenture cuts through the hype around AI-native builds and examines the true trade-offs between custom development and Pega Customer Decision Hub (CDH). While modern AI tools can accelerate development, the gap widens quickly as business demands grow across channels, customer journeys, data volumes, and regulatory requirements.
Discover:
- The tradeoffs when building AI-native at enterprise scale for customer decisioning
- The real cost of governance, auditability, and performance
- When custom decisioning may work and when it doesn’t
- How CDH delivers scalable, real-time, and compliant decisioning out of the box
Download now to make a smarter, future-ready buy vs. build decision
Accenture
Diamond-Level Sponsor
Join us to see how organizations are modernizing legacy environments, embedding AI into core business processes, and operationalizing real-time decisioning using Pega.
June 8
Beyond Buy vs. Build: Making Agentic AI Work at Scale
Accenture shares what happens as agents move into customer-facing processes - including when, where, why, and how to decide buy-vs-build. Pega Blueprint and AI agents help teams make faster, clearer decisions to scale and operate AI. Learn More >
June 8
The End of Code-First Legacy Modernization: How AI Is Rewriting the Mainframe Playbook
Instead of starting with millions of lines of code, AI helps organizations understand what applications do and define what should exist. We'll show how Accenture, AWS Transform, and Pega Blueprint move beyond code-first migration toward a simpler redesign. Learn More >
June 9
Smarter Engagement at Scale: UNIQA’s AI-Powered Omni-Channel Strategy
Discover how UNIQA transforms traditional insurance interactions into value-driven and personalized customer experiences at scale.
Learn More >
June 9
Breaking Legacy Barriers: Allianz’s Journey to Rapid Modernization
Allianz demonstrated how AI powered reverse engineering and model driven design can radically accelerate transformation. Using Accenture GenWizard to extract structure and insight from legacy code, and Pega Blueprint™ to fast-track redesign and build, Allianz reduced expert effort, shortened delivery cycles, and improved time-to-market. Learn More >
June 9
Reinventing Legacy: How Pennsylvania and Accenture Transformed Public Service with AI
Discover how in just 13 months, Accenture and Pega AI automated 1,000+ legacy screens, slashed paper files by 98%, and saved $155K annually. See how modernization is making government faster, smarter, and citizen-focused. Learn More >
June 9
Reimagining the Front Door: How Corebridge Turned Emails into Automated Workflows with Pega + AI
Email is one of the largest - and most inefficient – entry points into insurance operations. Corebridge, in collaboration with Accenture, transformed it into an intelligent, automated front door. Learn More >
June 9
Legacy Modernization at Scale: Nationwide’s 10-Year Mortgage System Transformed in 10 Months
Nationwide, a UK member-owned building society, facing a complex, undocumented, and highly customized environment, partnered with Accenture to deliver a modular, scalable solution using agile methods and deep industry expertise. Learn More >
How organizations are turning legacy systems into AI-ready operations
See how Accenture helps organizations move beyond legacy constraints to modernize core systems and enable AI at scale using Pega.
