Athora: Eliminating service complexity to accelerate customer engagement
Migrated 3 CRM systems to Pega in 9 months
Increased Customer Satisfaction Scores (CSAT) by 12%
Reduced underwriting process from days to minutes
"Pega was the only single platform that seamlessly integrated CRM and BPM capabilities – which is what we needed to bridge the gap between our front end and back end processes."
The Business Issue
Having complex processes and legacy application architecture made it difficult for Athora to provide the seamless, end-to-end, experience their customers and employees demanded. With over 250 different business applications, 2,400 individual service operations, and 500+ products for one business unit alone, it’s clear to see why this was a challenge.
“You can’t hide that level of complexity from customers or from employees” said John Agterdendos, Enterprise Architect, Athora.
Athora needed a renovation. They had to rationalize internal systems and processes in order to transform from an organization that pushed products to one rooted in true customer-centricity.
With Pega Customer Service and Customer Decision Hub, Athora launched their new corporate initiative to become “Customer Obsessed”. They successfully separated the channel from the work to be done – meaning that each customer receives personalized and consistent service for every interaction, regardless of channel, for every step of every journey.
But, Athora believed that “Having a good interaction does not make a customer happy on its own”. They needed to deliver on the products and services they promised. With Pega’s industry-leading Intelligent Automation and multiexperience development capabilities, Athora ensured that all front office and back office applications were seamlessly integrated – optimizing the end-to-end workflow for each individual process.
Athora has seen fantastic results since implementing Pega Customer Service, including:
- 92% reduction in applications (13 Agent Desktop applications reduced to 1)
- 80% reduction in Average Handle Time (AHT)
- 38% improvement in Straight-Through-Processing (STP) for new service requests
Pega CES Amsterdam 2018 - Athora is renovating the core to accelerate customer engagement.
See how Athora plans to transform its business into a truly customer-focused organization.
Learn how Pega uses Next-Best-Action Analytics to deliver seamless customer experiences.