Personalization is the holy grail of omni channel marketing today. Not only does it improve conversions and profitability, it has the power to deliver the kind of customer experience that can turn a first-time buyer into a long-term customer. When you can deliver personalized messages and offers across any channel, you can competitive more effectively in an ever-changing global market.
Personalized marketing requires a sophisticated customer engagement platform. You need a system that can analyze streaming data in real time to understand the context of an interaction, identify a customer's need and predict customer behavior. You need a system that can identify the right message, content, offer or action at any given moment, as well as the right channel for delivering it. And you need a platform that can quickly adapt as customer demands, marketing technology and business needs evolve.
Pega Marketing can help. Built on the fast and highly scalable Pega 7 platform, Pega Marketing provides all the tools you need to build, execute, measure and refine personalized marketing campaigns.
In three minutes or less, alculate the value that real-time analytics could generate for your organization.
Personalized marketing for an omni channel world
Pega enables personalized marketing by constantly evaluating the context of each customer interaction, leveraging sophisticated analytics and business rules in real time. Using predictive intelligence, it balances your business goals with the customer's need and dynamically recommends the most relevant action, offer, content, timing and fulfillment channel for the optimal customer experience. Pega automates the content delivery and lets your people know the next best action to take during every customer interaction.
Pega Marketing lets you engage customers on any channel and follow them seamlessly across channels without losing context. By consuming streaming data and events, tracking patterns and triggering actions to the right channel in real time, Pega lets you respond to customers with real-time, one-to-one communication.
Benefits of Pega's personalized marketing solution
With Pega Marketing you can:
- Build trust with customers through consistent cross channel marketing communication that use predictive marketing analytics to deliver contextual messaging, branding and nurturing wherever and whenever customers choose to engage.
- Orchestrate all of the people, processes and systems needed for personalized marketing and to automatically drive offers through to fulfillment.
- Increase customer lifetime value by turning every interaction into an opportunity to build trust through superior customer experiences and to improve profitability through successful upselling and cross-selling.
- Minimize the complexity of personalization and continuously adapt to the changing requirements of your customers, your business and the market.