Omni-channel marketing is the new standard in the global marketplace. Your customers lead omni-channel lives, moving easily between online, mobile, telephone and in-store experiences. They expect you to deliver personalized marketing offers and to interact with your brand on any channel they choose, seamlessly transitioning across channels in an instant. When you can't meet their expectations, they know your competition is only a click away.
Succeeding requires an incredibly agile customer engagement platform with the ability to integrate disparate information, people and processes that are often separated in individual silos. Your platform must be highly scalable to be able to meet peak demand and it must be able to evolve quickly as customer demands and business requirements change.
When the world's leading companies want an omni-channel marketing platform that meets these rigorous standards, they turn to Pega.
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Omni-channel marketing with Pega
Pega develops strategic applications for sales, marketing, service and operations. Unified on the fast, flexible and highly scalable Pega 7 platform, our applications streamline business operations, connect you to your customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements.
Pega Marketing is an omni-channel marketing solution that lets you fulfill customer expectations for personalized engagement across all channels and through every phase of the customer journey. Pega makes it easier to connect disparate marketing systems to let you reach customers and generate marketing strategies across channels. This solution uses sophisticated analytics to analyze the context of every customer interaction and recommend the next action based on the customer's need and your business objectives, enabling you to deliver personalized content, relevant offers and consistent messaging.
Benefits of Pega's omni-channel marketing technology
With Pega you can:
- Design, build and execute strategies and campaigns from a single application.
- Engage customers with omni-channel marketing capabilities that enable you to seamlessly follow customers across channels without losing context.
- Enhance customer lifetime value by turning every in-store and digital customer experience interaction into an upsell and cross-sell opportunity.
- Simulate customer strategies and test their potential impact before putting them into action.
- Anticipate customer behaviors with predictive marketing analytics.
- Delight your customers with personalized, relevant and contextual messaging and offers.