Cobertura en los Medios
Decir que es de interés es una sutileza. Nuestras soluciones líderes de la industria ayudan a las empresas más grandes del mundo a desarrollar aplicaciones diseñadas para el futuro.
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
| destinationCRM
Pega Is iNspired by Generative AI
| Diginomica
Pega CEO prioritizes practical AI use cases, says most enterprise AI agents are “garbage”
| Dataversity
Dataversity
First-party data is like gold, especially for personalization. But Pega's Tara DeZao explains that it takes more than “owning” the data to make it valuable.
| The New Stack
It’s Time to Kill the Term ‘Citizen Developer’
In this byline by Pega's Matt Healy, learn why it's time to shift how we think about the term "citizen developer." Successful software development is not about a division between “citizens” and...
| CMSWire
Customer Journey Orchestration in an Open World of CX
Customer journey orchestration is evolving. Pega's Tara DeZao explains how brands need to build processes around desired end results and customer experiences, and how genAI tools - including Pega...
| InfoWorld
How AI agents will transform the future of work
AI agents are already reengineering software development, business processes, and customer experiences. Pega's Don Schuerman weighs in on how AI agents will transform the future of work.
| Customerland
Reimagining Marketing with Empathy and AI
In this podcast episode, Pega's Tara DeZao explains how brands are innovating with new technologies like AI to enhance customer experiences, and emphasizes the importance of ethical AI governance.
| VentureBeat
Orchestrator agents: Integration, human interaction, and enterprise knowledge at the core
Pega CTO Don Schuerman tells VentureBeat that as AI agents explode on the scene, organizations must deploy orchestrator agents to optimize how they work across the enterprise.
| Forbes
Lifting Gen AI Out Of The Trough Of Disillusionment
In his latest Forbes post, Pega's Don Schuerman challenges the industry to use gen AI for more than just common content writing or summarizing by reimagining how it can drive true innovation and...
| SiliconANGLE
Pegasystems moves the needle on generative AI development with Pega Infinity updates
Learn how Pega has enhanced its platform with advanced generative AI features in its release of Pega Infinity 24.2 to help organizations streamline workflows and optimize customer experiences.
| TechTarget
Pegasystems expands generative AI in CX, BPA cloud platform
In this article, learn how Pega is prioritizing gen AI in its latest release of Pega Infinity 24.2, featuring an interview with Pega's SVP of product engineering, Stephen Bixby. New features include...
| CNBC
Why Pega is regarded as an "underappreciated" name in AI
Watch Pega Founder and CEO Alan Trefler on CNBC talk about how Pega's gen AI and automation solutions are changing how clients can innovate while providing new opportunities for Pega's business.
| Schwab Network
Schwab Network: Pega CFO on Earnings, Cloud Growth
Pega COO and CFO Ken Stillwell talks about Pega's strong growth in Q3 24 on the Schwab Network.
| CustomerThink
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Email is arguably more relevant than ever - Pega's Tara DeZao explains how and why marketers should use AI to ensure this important channel continues to deliver relevant customer experiences.
| CMSWire
Not Your Average CX: The Rise of Hyper-Personalized Experiences
Personalization isn't enough. Learn how AI and journey orchestration are taking CX to the next level with hyper-personalization, and how Pega Customer Decision Hub fits into the conversation.
| CustomerFirst
AI heeft een left én right brain
Pega's Director AI Lab, Peter van der Putten talks about left brain and right brain AI. He elaborates on meaningful, practical, and responsible ways to get value from AI in an enterprise, touching on...
| AI Business
What the EU AI Act Means for American Businesses
Pega's AI lab director, Peter van der Putten, explains how U.S. businesses and policymakers can glean valuable insights into how to craft their own regulations and innovation strategies by watching...
| Information Age
Australian govt proposes EU-style AI regulations
Following the Australian federal government proposing EU-style AI regulations, Pega's Jonathan Tanner highlights how a combined effort for regulation is required to ensure consistency and prevent...
| IT Finanzmagazin
Ab Januar 2025 bringt DORA komplexe Aufgaben für fast alle Banken der EU
Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act (DORA) in the EU and how this means financial institutions will be faced with new, complex tasks that cannot be mastered...
| Dynamic Business
Let’s Talk: Personalization techniques to enhance customer experience
Pega's Wilson Ta shares insight into how AI can automate tasks to free up time for human agents, as well as automatically fill out forms and analyze sentiment in this thought leadership round-up from...
| cmm360
Achtung, DORA kommt
Thought leadership piece from Pega's Michael Baldauf on the upcoming Digital Operational Resilience Act - DORA - which will apply to almost all banks and financial institutions operating in the EU.
| Punk CX
If it matters for your customer, it’s important – Interview with Tara DeZao, Simon Thorpe and James Dodkins of Pega
At this year's PegaWorld, customer experience expert Adrian Swinscoe sat down with a few folks from Pega, including Tara DeZao, Simon Thorpe, and James Dodkins, specifically to discuss the current...
| The Mandarin
What is the EU AI Act, and should government agencies care?
Pega Director AI Lab, Peter van der Putten on why Australian government agencies should care about the EU AI Act. Peter outlines how the EU AI Act could act as a potential blueprint for future AI...
| IT Pro
AWS CEO Matt Garman thinks AI coding tools could herald the end of the developer as we know it – but there's light on the horizon for worried devs
Pega Director AI Lab, Peter van der Putten challenges the idea that ‘everyone is a programmer now’, in an article about how AI tools could herald the end of the developer.
| In AI Today
What does it take to guide AI ambitions in Australia?
Pega CTO Don Schuerman explains how Australia can and should correctly invest in AI.
| IT Pro
Anthropic wants to demystify the inner workings of its Claude AI models – and it might force OpenAI’s hand on transparency
Pega Director AI Lab, Peter van der Putten comments on Anthropic’s Claude AI models.
| DEvOps Online.co.uk
How AI is revolutionising DevOps
Pega's Matt Healy covers the role of AI in DevOps and what the future holds.
| Techzine
Pega en AWS bieden Europese klanten meer controle over hun data
Pega’s collaboration with AWS and the launch of Pega EU Service Boundary. Explains how, by integrating Pega’s advanced cloud capabilities with the AWS European Sovereign Cloud, customers will gain...
| CustomerFirst
Meer controle over opslag en verwerking data en datatoegang
Covers the Pega EU Service Boundary announcement. Pega's Frank Guerrera explains that it’s imperative to ensure data can be processed, accessed and managed securely in the cloud, helping to ensure...
| TWIML AI Podcast
The EU AI Act and Mitigating Bias in Automated Decisioning with Peter van der Putten
In this podcast, director of Pega's AI lab Peter van der Putten and industry expert and host Sam Charrington tackle the European AI Act and how it will affect global practices, as well as the...
| Computable
T-Mobile: We verloren 2 miljoen klanten per jaar
Showcasing Pega client T-Mobile’s use of Pega GenAI Blueprint to quickly transform complex business processes into an application. The implementation of Pega facilitated the integration of various IT...
| 31 Media Podcast