Hyperpersonalization - How customers become your fans!
Personalization of services and products is one of the most important drivers for a positive customer experience, but is not a new approach in itself. Recommendations are based on segmenting the market into different customer groups, each with similar characteristics - but with no individualized approach.
Hyperpersonalization goes a significant step further here. By using behavioral, contextual, demographic and real-time data in combination with artificial intelligence (AI) and machine learning, they are able to react to the individual customer's life situation and deliver the right offers, via the right channel, at the right time.
Together with Capgemini, we explain both technically and architecturally how banks and insurance companies can decisively improve their sales, marketing, and customer service with the help of hyperpersonalization:
- Increase customer loyalty
- Identify customer needs in real time
- Improve customer service through process optimization and automation
The webinar is in German.