Pega ranked #1 Customer Engagement Platform (CEP) in Ovum’s 2018 Decision Matrix
Highlights from the report:
Pega ranked ahead of vendors such as Salesforce, SAP, Oracle, and Adobe – driven by strong evaluation for Real-Time Orchestration, and Underlying Intelligence and Automation.
In selecting Pega as the leader, Ovum analyst Jeremy Cox noted, "The guiding philosophy behind Pega Infinity is to create a future-proof and adaptive platform for continuous transformation... Infinity brings together Pegasystems' advanced BPM capabilities, robotic process automation, and the most advanced embedded AI."
Cox also noted, “The Customer Decision Hub, at the heart of the unified platform, acts as the orchestration brain supported by a broad range of connected machine learning algorithms that cross marketing, sales, and service functions, and constantly monitor behavioral patterns exhibited by customers. This allows Pega Infinity to predict not only the next best action, but also the next best moment to make an offer, or to engage at the optimal time.”
Read the report to learn more.