Pular para o conteúdo principal

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
PegaWorld iNspire 2022: Evolve from Next Best Offer to Next Best Experience (Presentation)

Presentation

PegaWorld iNspire 2022: Evolve from Next Best Offer to Next Best Experience (Presentation)

Baixar agora

Customer loyalty isn’t about great offers or flashy ads. It’s about constantly building deeper connections and being relevant every time a customer interacts with your brand. To earn their trust, you must evolve beyond the sales-first engagement model and commit to what people really need. In this session, Simon Esland from Merkle and Matt Camuso from Pega will showcase:

  • The key problems with today's sales-first engagement model
  • The challenges that organizations typically face when evolving from offers to experiences
  • How brands are applying the next-best-experience approach in the real world
  • How to pivot from selling to serving to retaining to nurturing – all within the same experience
  • How those capabilities drive massive customer retention and incremental sales benefits

Tags

Assunto: Engajamento do Cliente Assunto: IA e tomada de decisões Assunto: PegaWorld Área do produto: Customer Decision Hub

Recursos relacionados

AI in Innovation

Explore o poder da inovação com IA

Saiba mais sobre a IA empresarial e como ela determinará o futuro dos resultados de negócios.

Why Pega

Por que a Pega?

Um software extraordinário não é nosso único diferencial.

Compartilhar esta página Share via x Compartilhar no LinkedIn Copiando…