PegaWorld 2025: Maximizing Business Benefits with AI: How Banco BHD & Citi Drove Adoption of AI (Presentation)

The most successful organizations are those that genuinely put their customers first. But becoming customer-centric means adopting fresh strategies for customer engagement made possible by using AI to scale personalization. Discover how companies like Citi and BHD Leon have successfully made this leap with Pega's one-to-one customer engagement solutions, focusing on how they've driven stakeholder engagement and buy-in to give them the ability to deliver phenomenal business benefits.