PegaWorld iNspire 2022 keynote: T-Mobile: Achieving True Relevance and Personalization by Putting Customers at the Center of Everything

With the average person being exposed to thousands of promotional messages every single day from multiple sources, creating communications that cut through all the noise and stand out is a huge challenge.

In this session with T-Mobile, a mobile communications company with more than 102 million customers across Europe and the U.S., you’ll learn how the company’s ideology of truly putting customers at the heart of its business, as well as working with Pega’s decisioning capabilities, has enabled T-Mobile to create a hyper-personalized customer experience, deepen relationships with customers, and create a mission-critical application for the organization’s team of experts.