Always on Marketing at Vodafone Spain
Vodafone is one of the largest telecommunications providers in the world, serving more than 400 million customers across 21 different countries. With a goal of "connecting for a better future," the company’s scale, expertise, and innovation put them in a unique position to drive positive change. In this session, the team at Vodafone Spain will showcase its always-on approach to marketing, omni-channel, and hyper-personalization, where its use of streaming data, contextual triggers, and real-time propensity scoring have helped Vodafone increase redemption by 3.5 and value generated by 3. Vodafone is no longer simply "pushing offers" – instead, the brand is helping customers to solve real-world problems – and building longer-term, more sustainable relationships.