PegaWorld 2026: Segment of Me: Verizon’s Journey to Hyper-Personalization

Verizon will discuss its transformation to hyper-personalized, AI-driven customer engagement, focused on modernizing its decisioning ecosystem beyond micro-segments using Pega. The session highlights how Verizon is scaling real-time, 1:1 personalization across channels, integrating GenAI-driven capabilities, and evolving its operating model to support a more dynamic, decision-led customer experience.