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Pega Customer Data Connectors

Real-time activation of streaming event data

Sitting on a mountain of behavioral data doesn’t help you, or your customers. Activate those signals, with real-time decisioning – and get the insights you need to streamline their journey.

Accelerate your customer data investments

Pega Customer Data Connectors are pre-built and available out of the box, bridging the gap between Customer Data Platforms and the Pega Customer Decision Hub. They’re designed to integrate data and decisioning almost instantly – so you can use streaming insights for predictions, rules, and next-best-action decision-making. Deliver the best experience possible, based on what a customer needs right now.

How We Do It

Use pre-built connectors to integrate data with Pega Customer Decision Hub™.

Adobe Experience Platform

Adobe Experience Platform

Adobe Experience Platform Customer Data Connector integrates profile and segment signals from Adobe with Pega Customer Decision Hub™. Users can stream real-time segment membership data, power adaptive models and engagement policies, create and update customer profile attributes, and calculate next best actions for customers to be delivered across any channel, on-demand.

AEP on Pega Marketplace
Adobe Experience Platform
Celebrus Customer Data Platform

Celebrus Customer Data Platform

Celebrus Customer Data Connector integrates Celebrus’ real-time data capture, identity management, and signal curation capabilities seamlessly within Pega Customer Decision Hub. This helps brands to capture first-party data without the need to tag or categorize it, convert raw data into a library of signals with context around intent, predict which next best actions will be impactful, and adapt to consumer behavior using propensity models to trigger relevant messages and achieve higher response rates.

Celebrus on Pega Marketplace
Celebrus Customer Data Platform
ZineOne For Pega

ZineOne For Pega

ZineOne Customer Data Connector connects ZineOne’s ability to predict a website visitor’s propensity to purchase with Pega Customer Decision Hub’s next-best-action decisioning. This helps brands sell better to customers who are likely to buy, flag on-the-fence customers for more targeted marketing, trigger specific journeys or boost adaptive propensity models, and increase conversion rates without incremental customer acquisition costs.

ZineOne on Pega Marketplace
ZineOne For Pega
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