PegaWorld iNspire 2024: Breaking Free: OP Financial Group's Captivating Journey Toward a Customer-centric Marketing Organization (Presentation)

Imagine a world where your siloed marketing organization undergoes a remarkable transformation, embracing customer-centricity. OP Financial Group defied convention and revolutionized the bank culture without making major structural changes.

In this session, OP Financial will share its recipe for success: Engaging early and building a solid foundation while fearlessly addressing human concerns with honesty and transparency. Then using virtual governance and collaboration, the company was able to unite diverse tribes under a shared vision.