PegaWorld iNspire 2023: Creating Connection Using Data & AI To Build a Brighter Future for customers and communities (Presentation)

CBA is deploying AI models at scale in its customer engagement engine (CEE) to amp up one-to-one targeting and personalization – resulting in improved customer and business outcomes. The bank even held its CEE Superverse, a competition across the department to drive engagement, adoption, and great customer outcomes. Join this session to learn how you can overcome the challenges of a democratized model for build and deployment into CEE.