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Master Data Management - Drive Standardization at the Same Time as Supporting Local Flexibility

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Anna discusses master data management and why this is so important in the context of customer service – presentation at CRM Evolved Stuttgart.

Anna Gleiss, Head of Master Data, Siemens AG

Master Data Management - Drive Standardization at the Same Time as Supporting Local Flexibility

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Master Data Management - Drive Standardization at the Same Time as Supporting Local Flexibility

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