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Customer Lifecycle Management

Improve time to revenue with better customer lifecycle management

Superior customer lifecycle management can dramatically transform your organization. By meeting and exceeding expectations in every phase of customer management, you can turn prospects into satisfied customers and customers into enthusiastic advocates for your brand.

In an increasingly omni-channel business environment, however, customer lifecycle management can be incredibly complex. To truly become customer-centric, you must be able to connect disparate people, data and processes that are normally siloed within your company. To communicate across all channels requires technology that is both built for omni-channel engagement and able to adapt quickly to new business requirements and customer demands.

As a leading provider of strategic applications for many of the world's leading companies, Pega provides a solution that can improve time to revenue by eliminating complexity, simplifying cross-channel communication and consistently delivering exceptional customer experiences.


In three minutes or less, calculate the value that real-time analytics could generate for your organization.

White Paper

Customer service solution buyers report growing pressure from their colleagues utilizing Salesforce.com’s Sales Cloud to also adopt Service Cloud to offset price increases. Customer service professionals should, however, think twice.

Customer lifecycle management with Pega

Pega provides a unified platform for automating, streamlining and optimizing the complex task of customer lifecycle management. From superior customer engagement to exceptional onboarding processes and memorable enterprise customer service experiences, Pega let you impress and delight customers while achieving new levels of profitability, productivity and proactive responsiveness to market conditions.

With Pega you can:

  • Connect with customers across channels and devices, enabling an omni-channel user experience that seamlessly transitions across phone, mobile, web, email, chat and co-browsing.
  • Accelerate onboarding time to revenue by streamlining and automating end-to-end processes from sales handoff to fulfillment.
  • Minimize complexity by seamlessly connecting your customer, relationship manager, salesforce, and sales support functions to your back office teams and systems.
  • Maximize operational efficiency through re-use of documents, data and due diligence.
  • Improve customer retention management with customer service solutions that provide CSRs with contextual information and step-by-step guidance to ensure optimal outcomes.
  • Extend customer lifecycle management processes globally with a solution that can be implemented across all geographies, products, and lines of business.

A unified platform

Pega's customer lifecycle management functionality is enabled by Pega 7, a unified platform with everything you need to deliver end-to-end customer experiences. The Pega seven platform includes:

  • Business Process Management capabilities to streamline operations, reduce cost and improve agility.
  • Case management functionality that automates and simplifies casework, bringing together the people and information required to get work done fast.
  • Decisioning technology that uses big data and predictive analytics as well as a rich set of business rules to drive real-time intelligence and optimal business outcomes.
  • Mobile solutions that are tightly integrated with back-end systems to keep customers and employees connected to critical business processes.

Learn more about customer lifecycle management with Pega, and about Pega solutions for customer experience software and customer experience analytics.

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