PegaWorld iNspire 2024: BT & EY: Re-Imagine the Base, Maximize Customer Lifetime Value & Deliver Personalization at Scale using AI & Decisioning (Presentation)

BT Group is transforming their business in order to best serve the evolving B2B Telco Market and maximize Customer Lifetime Value. This session will showcase how BT's Small & Medium Business division has collaborated with EY teams and Pega to build capabilities required to deliver 1) an enhanced view and understanding of the customer base, 2) a desired base profile to target, and 3) the base experience to drive organization ambitions.