PegaWorld iNspire 2023: Progress and Enjoyment with Every Connection VodafoneZiggo's Journey to More Meaningful Customer Dialogs (Presentation)

In 2019 VodafoneZiggo embarked on a journey to create more meaningful dialogs with their customers in service of their mission to make valuable connections to people and for people. This required them to undergo an organziational transformation shifting both technologies and mindsets to build the decisioning engine of the future. Join this session to learn how VodafoneZiggo applied Next-Best-Action across almost all of their inbound and outbound channels with Pega’s Customer Decision Hub, the challenges they faced and the steps they took to reach their ultimate goal: progress and enjoyment with every connection.