Designing A One-to-One, Next Best Action Marketing Program
One-to-one personalization is critical. In a time where customer sentiment can change by the minute, you need to be able to deliver the messages that speak directly to the moment.
Effective next-best-action engagements can—and do—transform business outcomes, strengthening relationships with customers, while staying aligned to changes in the market. But what many organizations don’t fully understand is that technology is just one part of the one-to-one equation – you also need the right company culture, and organizational structure.
In this webinar, learn how leading organizations architect their next-best-action transformation – from expectation setting, goal planning and performance reporting, to team structures, required skills, senior governance, and day-to-day execution.