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Pega Discover: One-to-one Customer Engagement Online Summit: Intelligent Personalization: How It Works in the Real World

The marketing technology landscape may have over 8,000 solutions, but very few were designed to work together and provide a truly compelling customer experience.

In this session, Accenture will discuss how its new Intelligent Personalization Platform can help drive customer relationships to the next level, by evolving how organizations make customer decisions. We’ll showcase how Accenture is upgrading traditional “push” technologies by unifying the stack, integrating real-time decisioning, and applying contextual next best actions during each interaction. The audience will learn how to augment their Adobe and Salesforce stacks using Pega, and leverage that combination to drive hundreds of millions of dollars  in incremental value each year.


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Herausforderung: 1:1-Marketing Herausforderung: Kundeninteraktion Thema: KI and Entscheidungsfindung Thema: Personalisierte Kundenerfahrungen

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