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Evolve for Government: US Census Bureau: Panel Discussion

The Census Bureau conducted a massive digital Census collection in 2020. As the largest peacetime operation on U.S. soil, their modernization journey started long before the 2020 collection and focused on significant improvements to self-response rates and customer experiences.

Join us to see how the Census Bureau leverages digital solutions and practices that expand outreach and awareness campaigns. Hear our panelists discuss how they manage modern, mission-critical solutions designed to help the Census Bureau collect and analyze massive amounts of response data – and reach and connect with traditionally hard-to-count populations, which include tech-savvy young and mobile millennials.

Learn about the collaboration between the Enterprise Censuses and Surveys Enabling (ECaSE) platform and Census Customer Relationship Management (CRM) solutions that work in tandem to create a robust end-to-end process. Discover a perpetual loop process that includes data collection, analytics, managing 400,000 partners, targeting low-response rate geographies, and refining outreach efforts to drive self-response rates.

Get a better understanding of how the Census Bureau looks to leverage lessons learned and best practices from the 2020 collection to develop effective partners and satisfied citizens. Hear about Census initiatives to drive new uses of technology for self-response, capture data, and enhance dynamic analytics capabilities.

Our panelists are looking forward to sharing how their teams’ efforts empower the Census Bureau to embrace innovation to be more resilient today and own their digital future.


Herausforderung: Modernisierung von Unternehmen Industry: Behörden und Ämter Thema: Digitale Transformation

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