- Veranstaltungen
- Conference
1:1 Customer Engagement Summit: Toronto
Chart the future of AI-powered marketing at the 1:1 Customer Engagement Summit in Toronto. This half day event will feature inspiring talks, real-world client case studies, and interactive panel discussions, all led by industry experts from diverse geographies and markets.
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1:00 PM
Check-in, badge pick-up and hosted lunch
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2:00 PMTrust the System, Delight the Customer: How Wells Fargo Scaled Personalization
The hardest part of transformation isn't the technology—it's building organizational trust in AI systems to deliver better customer experiences. Join Jeff Rothbard, SVP, Head of Decisioning as he walks through how Wells Fargo moved from manual decision-making to AI-powered decisioning, removing approval bottlenecks and enabling personalization at scale.
Speaker: Jeff Rothbard, SVP, Head of Decisioning
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2:45 PM
Panel: Championing Change - How Executive Sponsors Lead the Charge in Marketing Transformation
Discover how the 1:1 Customer Engagement sponsors at leading organizations have enabled a successful, high value transformation from traditional marketing to ai-powered personalization. This includes vision, alignment, stakeholder engagement and measuring success.
Speakers: Sean Flavin, Global Lead, Digital Marketing Operations and Technology, McKinsey
Moderator: Tara DeZao, Senior Director, Product Marketing, 1:1 Customer Engagement, Pega
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3:30 PM
Coffee Break + Customer Engagement Blueprint Demo
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4:00 PM
The Future of Agentic Marketing Operations
Discover how AI-driven, collaborative agents are transforming marketing execution from end to end—identifying content gaps, accelerating compliance, optimizing performance, and seamlessly connecting strategy to deployment. Attendees will gain a practical vision for adopting agentic operations to unlock true one-to-one engagement.
Speaker: Mario Batres, Principal Product Manager, 1:1 User Experience, Pega
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4:45 PM
Networking
Gestalten Sie Ihre Prozesse neu und verwandeln Sie jeden Workflow spielend einfach in eine einsatzbereite Anwendung.
Visualisieren Sie die Customer Journey und Engagement-Strategien für alle Touchpoints und setzen Sie diese effizient um.