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1:1 Customer Engagement Summit: Toronto
Chart the future of AI-powered marketing at the 1:1 Customer Engagement Summit in Toronto. This half day event will feature inspiring talks, real-world client case studies, and interactive panel discussions, all led by industry experts from diverse geographies and markets.
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3:00 PM
Check-in/Badge Pick-up
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3:30 PM
Welcome Introduction
Speakers: Anoop Vasisht, VP, Product Management, Mastercard | Tara DeZao, Sr. Director, Product Marketing, Pega
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3:45 PM
Panel: Championing Change - How Executive Sponsors Lead the Charge in Marketing Transformation
Discover how the 1:1 Customer Engagement sponsors at leading organizations have enabled a successful, high value transformation from traditional marketing to ai-powered personalization. This includes vision, alignment, stakeholder engagement and measuring success.
Speakers: Anoop Vasisht, VP, Product Management, Mastercard | Marijke Waddell, Executive Engagement Lead, AWS | Sean Flavin, Global Lead, Digital Marketing Operations and Technology, McKinsey | Jillian Irizarry, Managing Director, Client Growth – Customer Engagement, Pega
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4:15 PM
The Future of Agentic Marketing Operations
Discover how AI-driven, collaborative agents are transforming marketing execution from end to end—identifying content gaps, accelerating compliance, optimizing performance, and seamlessly connecting strategy to deployment. Attendees will gain a practical vision for adopting agentic operations to unlock true one-to-one engagement.
Speaker: Mario Batres, Principal Product Manager, 1:1 User Experience, Pega
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4:45 PM
Closing Q&A
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5:00 PM
Networking
プロセスを再設計し、あらゆるワークフローを構築可能なアプリケーションに自信を持って変換します。
すべてのタッチポイントで顧客ジャーニーとエンゲージメント戦略を可視化し、活性化します。