Using AI for decision making has never been more effective
The rapid growth of data over the past decade exceeds human capacity. We need to be able to not only discover information, but classify it and learn from it.
Business applications that use artificial intelligence (AI) are built to consume large volumes of information and identify relationships between data sets. Ultimately, the goal is to improve customer engagement by using that data to anticipate their needs better, faster, and more effectively.
Pega has been pioneering and delivering these capabilities since our founding in 1983, from advanced business rule engines, to data-driven predictive analytics.
The promise of AI can be readily extended to most customer engagement scenarios. Pega users configure business rules and workflows that better predict customer behaviors, prioritize the most valuable data, and lay the foundation for effective AI decision making. Over 100 multi-channel enterprises already benefit from Pega's Customer Decision Hub and AI. Why not yours?
Product Area: Customer Decision Hub
Topic: Artificial Intelligence
Topic: Decision Management
Challenge: 1-to-1 Marketing