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AI in Marketing

Deliver the right experience in the moment

Create highly relevant customer interactions in real time – to improve customer experiences and drive long-term relationships, powered by artificial intelligence.
Artificial intelligence (AI) enables brands across all industries to scale and meet the ever-evolving needs of millions of customers, as they engage across every single touchpoint a brand has.

Building customer loyalty autonomously:
Personalized customer engagement

Customer needs shift rapidly. AI helps marketers engage customers autonomously to maximize sales and revenue, while balancing the critical relationships that keep brands top of mind – so they can grow at the rate that stakeholders require.

Building customer loyalty autonomously

Creating better customer experiences with AI

Channel independence

Orchestrate interactions across channels – mobile, email, web, direct mail, chat, IVR, retail or branch, paid media, search, SMS, and beyond


Use cross-channel engagement results to improve relevance and personalize as customer context changes


Automatically learn and generate messages that are the right fit for each customer



Get instant insight into your customers


Respond in real time  with artificial intelligence

Respond in real time
with artificial intelligence


Discover customer needs and preferences with unified data so you can make decisions in real time.


Make accurate decisions quickly
with next best action


Calculate next best actions with real-time decisioning embedded into Pega Customer Decision Hub™.

  • Help executives better understand their customers
  • Gain insights into what to sell and to whom
  • Learn how to retain a customer and when to intervene to solve a problem
Make accurate decisions quickly with next best action


Optimize vibrant messaging with generative AI

Create vibrant messaging
with generative AI


Maximize the impact of your content and analyze the results in real-time.

  • Refresh tone and copy instantly according to performance
  • Get actionable insights on high-value content enhancements
  • Validate personas to uncover the most responsive audiences
Get to know us



Pega Customer Decision Hub

Optimize every interaction with the end customer in real time. Learn more
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