GTM GenAI Product Owner
Meet Our Team:
The GTM Analytics, Process, and Technology team is at the heart of Pega’s go-to-market transformation, delivering innovative solutions that empower colleagues to work smarter and faster. We’re a group of forward-thinking professionals, passionate about technology, collaboration, and driving business outcomes. As trusted advisors, we take full ownership of our areas of expertise and are at the forefront of GenAI-driven solutions.
Picture Yourself at Pega:
In this role you’ll own and evolve our internal GTM GenAI product portfolio, partnering with business leadership, end users, and product/data engineering to turn ideas into adopted, end to end solutions. You will define agentic workflows, craft high quality AI instructions, integrate the right intelligence sources and automations, and—critically—drive measurable adoption and KPI impact.
What You'll Do at Pega:
- Portfolio Leadership & Roadmap
- Define the GTM GenAI product portfolio, prioritize the backlog, align leadership, and steer multi track delivery.
- Lead executive reviews and socialize strategy, outcomes, and next steps. Collaborate with GTM leaders to identify pain points and opportunities for AI-driven innovation.
- Work with end users to get feedback, test solutions, drive adoption, gather feedback and optimize solution value creation.
- Agentic Workflow Design
- Reimagine how GTM work gets done; translate business objectives into agentic workflows, user stories, and acceptance criteria.
- Author robust GenAI instructions/prompts and bring together the right tools, data sources, and automations to meet objectives.
- Optimize solutions as things change and you learn, ensure reaching objectives
- Delivery & Optimization
- Partner with engineering and operations to ship iteratively; instrument solutions for telemetry, A/B tests, and feedback loops to optimize value.
- Drive user testing, change management, enablement, and scaled adoption across GTM functions.
- Value Measurement & Governance
- Define success metrics, track adoption, ROI, and business value.
- Ensure compliance with data privacy, security, and responsible‑AI practices in partnership with cross‑functional teams.
Who You Are:
A strategic, impact‑oriented innovator who can take an idea from concept to a live, adopted solution. You balance hands‑on product craft with crisp communication, and you collaborate effectively with both technical and non‑technical stakeholders. You are organized, detail‑driven, and energized by redesigning workflows to deliver outcomes.
What You've Accomplished:
- 5+ years in technical solution design across GTM functions (product ownership, workflow/automation, data + AI).
- Strong understanding of Generative AI concepts and applications.
- Proven delivery of end‑to‑end solutions that combine GenAI, intelligence sources, automations, and human‑in‑the‑loop controls.
- Strong program & project management; on‑time results at scale.
- Familiarity with GTM data/intelligence sources and the vendor ecosystem.
- Excellent communication and stakeholder management skills.
- Experience influencing senior leadership and partnering closely with end users.
- Experience building agentic workflows for Sales, Marketing, and Customer Success.
- Prompt‑engineering best practices; evaluation frameworks; telemetry and experimentation.
Pega Offers You:
- Opportunity to collaborate with diverse global teams.
- Competitive global benefits program inclusive of pay and employee equity in the company.
- Casual, flexible, and fun work environment
- Professional development and skills training
- Structured manager and mentor program
#LI-JA1
Additional Information
Base salary range for this role is 149,500 - 227,815 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.
The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.
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AI in Action – Pega embraces the power of artificial intelligence. We encourage all employees to actively engage with AI technologies and continually explore ways to responsibly integrate AI into our products and processes. We may support parts of our recruitment process with automatic processing and, if required by law, you may in such cases have the right to request human intervention, challenge the outcome of such processing and comment on it.
Culture – At Pegasystems, we foster an environment where people feel valued and empowered to contribute their best. With global clients across industries and regions, we know our success depends on the unique perspectives, experiences, and talents of our people. Ours is a workplace where everyone can grow, collaborate, and deliver meaningful outcomes.
We encourage candidates from all backgrounds and experiences and focus on the core competencies and mindset needed to thrive in a role.
As an Equal Opportunity employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
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